Strike Mobile’s customer mobile data platform collates, profiles and segments across mobile media from multiple channels to provide a singular view of your interacted customer base.

The platform uses:

  • ID tags to collect data about each user over time.
  • Profiling information to facilitate targeted communications with automated, personalised and relevant messaging.

The backend of this platform has access-driven viewing and functionality, depending on the role of the user – this allows each user to utilise the platform within their own capacity without compromising sensitive data to unauthorised users.

Available Broadcast Media Channels are SMS and StrikePush (Push Notifications).

Available Interactive Media Channels include StrikeChat, a web-based messaging platform, WhatsApp and USSD.